About
Why Choose Nova Reina?
At Nova Reina, excellence isn’t an aspiration—it’s the standard.
Founded by Christina Nicholson, a seasoned professional with nearly two decades of industry
experience, Nova Reina delivers a rare combination of large-scale event expertise and boutique- level service. From intimate theater productions to stadium-scale events, Christina’s background with top-tier companies such as EMI, PDS, and Happy Belly ensures every event is executed at the highest level.
Christina’s work has spanned some of the most iconic venues in the country, including the LA
Forum, SoFi Stadium, BMO Stadium, and Allegiant Stadium—where high-volume, high-impact events demand precision, professionalism, and consistency.
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Backed by 17 years with global retailer Gap Inc., Nova Reina brings unmatched strength in sales strategy, inventory management, HR operations, and payroll auditing—resulting in seamless, efficient, and highly organized event execution.
With a strong foundation in both event production and merchandise operations, Nova Reina supports concerts, pop-ups, exhibits, and large-scale live events with consistency and excellence.
Though a boutique firm, Nova Reina operates with nationwide reach. Through an established network of trusted professionals, we provide event staffing and production services across the United States, with strong roots in New Mexico and Las Vegas, Nevada.
We are proud to maintain long-standing partnerships with respected organizations including NFR, BravoCon, Sandia Resort & Casino, and Rio Rancho Event Center—reflecting our commitment to consistency, quality, and trust.
What truly sets Nova Reina apart is our white-glove service. Every event is approached with intention, precision, and care—ensuring your vision is not only met, but elevated.
Big experience. Nationwide reach. Boutique attention. Unforgettable results.