About
Nova Reina, an Afro-Latina, women-owned, full-service concert and live event merchandise vending company, boasts over 16 years of industry expertise. Our successful merchandise operations have graced iconic venues such as the LA Forum, So-Fi Stadium, BMO Stadium, and Allegiant Stadium. Services offered extend beyond concerts to encompass pop-ups, exhibits, and watch parties, guaranteeing each attendee a memorable experience with top-quality merchandise offerings.
The founder of Nova Reina brings 17 years of experience from Gap Inc., kickstarting her career as a seasonal sales associate and subsequently excelling to store management positions before transitioning to corporate roles. Her corporate
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expertise includes HR operations, Payroll Auditing, and serving as a Gap Brand Inventory Analyst for all of North America.At Allegiant Stadium, we co-managed concert and special event merchandise for 2 years, facilitating large-scale events nationwide. Committed to excellence and driven by a passion for delivering exceptional merchandise experiences, Nova Reina's dedication shines through in every endeavor.